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Fashion Line CITY Modules Help to Raise Breast Cancer Awareness, CZ

In the autumn of 2015, you could come across Fashion Line CITY modules in Prague literally everywhere you went. One interesting sight certainly worth seeing included the campaign, "Ostře sledovaná prsa" (Closely Watched Breasts), which spreads breast cancer prevention awareness. In the pink module provided for the campaign, visitors had the chance to carry out a breast self-examination to see if they found anything that might lead to the early detection of a malignant lump. People learned that even men are at risk for breast cancer, and had the opportunity to support the Alliance of Women with Breast Cancer by buying a breast-shaped mug. In the white module, women could further support the campaign by having a cast of their own breasts made. We are delighted that Fashion Line CITY modules appeal both to organisations that continue to seek collaborations with us, but also, above all, to passers-by.
Classification:Special modules / Fashion Line CITY modules
Year of implementation:2015
Country of implementation:Czech Republic
Technical Specifications: Number of modules: 2
Product series: Fashion Line CITY
Sales model:Lease
In the autumn of 2015, you could come across Fashion Line CITY modules in Prague literally everywhere you went. One interesting sight certainly worth seeing included the campaign, "Ostře sledovaná prsa" (Closely Watched Breasts), which spreads breast cancer prevention awareness. In the pink module provided for the campaign, visitors had the chance to carry out a breast self-examination to see if they found anything that might lead to the early detection of a malignant lump. People learned that even men are at risk for breast cancer, and had the opportunity to support the Alliance of Women with Breast Cancer by buying a breast-shaped mug. In the white module, women could further support the campaign by having a cast of their own breasts made. We are delighted that Fashion Line CITY modules appeal both to organisations that continue to seek collaborations with us, but also, above all, to passers-by.
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